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Storytell Your School to Success!

The average adults understand children, within the United States.  Once upon a time in the United States, children in your city would attend a neighborhood, one-room schoolhouse.   In this multi-age classroom, students would learn the three R’s – math, reading, and writing.   Years later in the 21st century, students immerse themselves into science, […]

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Five Essentials for Larger Fund Development Results

Listening Skills /// School leaders, including development directors, must be able to effectively listen to current and prospective donors.   Do your donors give staff compliments on the flowers next to the school’s front doors? Does your donor want to know about your school’s curriculum?  Listen to your donor!  The ability to listen, to oral language […]

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Does Your School Need to End the Golf Fundraiser?

When golf became an Olympic sport last year, only a few individuals cheered about it.  The sport that grew in the 90s is now dying a slow death.   According to the National Golf Association, less than one in ten Americans are playing it. Nationwide golf courses are becoming land for housing developments or are being […]

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Teachers as Marketers: 21 Benefits to Retain Educators

The education talent war!  Parents want great educators who are passionate about education, care tenderly for children, and continue to hone skills.  When parents can see their children’s teachers can commit to a certain school for the long haul, retention levels can increase. Unfortunately, your private school is in competition for talented professionals with K-12 […]

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The Uncommon Survive

The Uncommon Survive

Why the factory model of education is over? In the late 1800s, the modern day school was formed.  School buildings were built like assembly lines – age-based cohorts, whole class instruction, and standardization.     In recent times, learning has been increasingly standardized.  Most of today’s students take the same tests,  get the same rigor, and learn […]

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Don’t Lose Them

Don’t Lose Them

Keep Donors Giving If your school lost 70% of it’s students last year, you would close the doors.   Many private schools loose 70% of donors each and every year.   Many leaders seem to be okay with that fact! Relationships with donors are crucial to the fund development: student scholarships, general operations, and building projects.  Guidestar.org […]

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Customer Service Tips for School Leaders

Emma is a four year old, who will enroll in your school’s preschool class for the 2016-17 school year.  She is smart, friendly, and happy!  As a leader, you hope she remains at your school until middle school graduation. For every year she enrolls in your school, her parents will pay $10,000.00 – $100,000.00 over the […]

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Got kids on campus this summer?

Summer Camps: Do’s and Don’ts School is out for the summer! Working parents often struggle with childcare during this time. Many schools have developed summer camps and day programs for June, July, and August. Does your school hold a summer camp? Here are five simple do’s and don’t for marketing and enrollment purposes. Check Here /// […]

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Five Negative Subliminal School Marketing Messages

Your school’s marketing sends messages to parents and grandparents, even students. From website content to follow-up after the open house, how your school tells it story, interacts with individuals and conducts ordinary business gives a broader message to family. In each step, some schools send out a lot of negative messages. I Went Here, Don’t […]

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Student Engagement = Increased Enrollment

As the school year winds down, families will provide school leaders with their intent to enroll for next year. When a family leaves your school, it can be a huge let down. Some families leave for good reasons – childcare, employment or relocation. Others leave because of dissatisfaction with your school’s education environment. Families who […]

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Connect with Alumni For A Brighter Future

Alumni connections are important for marketing and fundraising purposes. Alumni know the quality of your school from programs to faculty to students. They can speak well to prospective families who are worried about their return on investment. Also, alumni can become donors who support their passions. Ask Them To Serve /// Create a list of […]

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How to Connect Your Alumni to Your School

Rigor is overused buzz word to describe the harshness of today’s curriculum. No matter the school type, education leaders tell parents their schools are full of academic rigor. In today’s competitive education market, test scores will only get a private or independent school so far. Innovation and creativity can set your school apart from its […]

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5 Ingredients for a Strong School Environment

Why do some private or independent schools grow, and some others decline over time? The issue is in the quality and commitment of the leadership. Even if schools increase enrollment and raise funds, underlying problems can force a school to rapidly decline and even close. Educational leaders must maintain five key elements for a strong […]

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Too Much Financial Aid Can Harm Your School and How to Fix It

Many families may desire to attend your school, but they simply can’t afford it. Although there might be temptation to methods such as indexed-tuition and flexible-tuition and award a higher amount of funds out of the general budget, this should be avoided. An East Coast school, recently used this method to increase enrollment and took […]

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5 Ways to Thank Donors

November is the season of thankfulness! It’s a great month to thank your school’s donors. Here are five simple ways your school’s leadership can express appreciation to those individuals, families, businesses and organizations who provide financial donations and in-kind resources. Send a Note of Thanks /// During this month, your school’s advancement team may express […]

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Giving Tuesday and Getting Help

November is the season of thankfulness! It’s a great month to thank your school’s donors. Here are five simple ways your school’s leadership can express appreciation to those individuals, families, businesses and organizations who provide financial and in-kind donations. Send a Note of Thanks /// During this month, your school’s advancement team may express their […]

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How to Connect Your Alumni to Your School

Alumni can be powerful allies to your school!   As both storytellers and advocates, alumni can tell how your school’s faculty, staff, students and other stakeholders left a positive lifelong impact.  When I am asked about my high school experience, I proudly state “I actively participated in multiple elective classes from electricity to creative writing, which allowed me […]

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Can Innovation Bring More Families to Your School?

Rigor is overused buzz word to describe the harshness of today’s curriculum.  No matter the school type, education leaders tell parents their schools are full of academic rigor.   In today’s competive education market, test scores will only get a Christian school so far.   Innovation and creativity can set your school apart from its competitors, […]

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How to Connect Your Alumni to Your School

Alumni can be powerful allies to your school! As both storytellers and advocates, alumni can tell how your school’s faculty, staff, students and other stakeholders left a positive lifelong impact. When I am asked about my high school experience, I proudly state “I actively participated in multiple elective classes from electricity to creative writing, which […]

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5 Lessons from My Alma Matter

I took on a recent project to build an alumni association at my alma matter and its feeder schools. While the large public high school (2,200+ students) is a different from independent and private schools, Carroll High School’s athletic association has five great lessons transferable to any school setting. Private and independent school leaders can […]

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A Lesson from My Alumni Matter

I am particulary fond of Carroll High School in Fort Wayne, afterall the school is my alma matter!  While the large public high school (2,200+ students) is a different from faith-based, private and independent schools, Carroll High School’s athletic association has five great lessons transferable to any school setting. Faith-based, private and independent school leaders […]

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Make Your Independent or Private School Strong

Your private or independent school’s retention efforts should not start in the middle of the school year! Retention must start the day your students enroll into your private or independent school. Such an effort will help boost your private or independent school’s enrollment. Why? Parents and students who have positive experiences with your school are […]

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Auction Tips

Auctions are a popular way of fund development for private and independent schools. Auctions provide an opportunity for donors to gather, have a memorable night and support a favorite cause. Overall, auctions can be highly profitable for schools. To ensure your auction goes smoothly, raises needed funds and bridges donor relationships, here are five tips: […]

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Use Monthly Giving to Raise More Money

The annual fund is the backbone of most fundraising efforts. Many schools desire a 100% donation from parents. A lot of schools desire support from a large percent of alumni. In today’s economic conditions, many of school’s stakeholders are unable to afford a large donation. Most can contribute a small, monthly amount. This option is […]

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