Summer Camps: Do’s and Don’ts
School is out for the summer! Working parents often struggle with childcare during this time. Many schools have developed summer camps and day programs for June, July, and August. Does your school hold a summer camp? Here are five simple do’s and don’t for marketing and enrollment purposes.
Check Here /// Do you have families who enroll their child(ren) in summer camp, but don’t send their child(ren) to your school? Ask them if you can send them your school’s newsletter update. Families may be very content with their current educational option. However, your school may become an option in the future. Let’s say a family loves their public Montessori school, but it’s only K-5th. The public middle feeder school is overcrowded. Your K-8th grade school may be the perfect fit for their child in the middle years.
Ask Parents to Events /// Encourage your campers’ parents and grandparents to come to school wide events during the summer. If your school holds a rummage sale invite them to it. If your school has a picnic in the park for new and incoming parents, ask your camp families to come.
Send a Thank You to Families /// Send a personal thank you note to families who enroll in your camp. A simple handwritten can provide them with a lot of encouragement. They will feel their children are in the hands of individuals who care deeply about them. With the level of trust and committment, they will further look at your school for a great place of education and care.
Remember It’s just the Beginning /// Parents who enroll their child into your camp may fall in love with your school’s teachers, philosphy, or environment. Build a relationship with these prospective parents through social media, nuturing e-mails and simple events.
Give Every Camper a T-Shirt /// A simple t-shirt with your school’s logo and the camp slogan can do wonders for your school. Good kids attract similar children to them. Clothing can spark conversations among friends! Campers will be able to share your school’s goods with their peers. As more and more millennial parents allow their children where to decide upon school, peer branding will become more important.